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Documenting my journey operating a $500 million self storage portfolio & running multiple real estate, and real estate technology companies with 60 employees.
Off went the starting pistol, and 115 runners sprinted ahead, jockeying for position. The first 6 miles of the race was straight uphill, and we had 100 miles to go. I was baffled. We would be running for over 24 hours straight—and 60 seconds into the race, I was in last place. I stuck to my guns and ran my race. I walked the first uphill miles, ran when the course turned flat or downhill, and then went back to walking every time the terrain gained elevation. After 31 hours and 15,500 feet of...
I had a conversation with the nation’s largest storage developer this week. This developer has consistently built $250-$400mm of storage annually for the last eight years. This year, he expects to build $50mm. This dynamic is playing out across our industry. It’s nuanced and we’ve covered how the largest REITs have changed their pricing strategy dramatically over the last 18 months. To quickly review, instead of waiting nine months to raise the rent 8-12%, REITs are now raising the rents...
The last four years have been a whirlwind for the storage industry. A rapid acceleration of fundamentals in 2020 and 2021—driven by a considerable increase in demand for storage—was followed by a notably softer 2022 and 2023. On the surface, it would be easy to discount the recent decline in online web rates as purely a function of lower demand, but the story is more complicated than that. Here’s why: When you go online to rent a storage unit, there are two rates that you see on the website:...