Slowing Storage Supply & Generational Opportunities


I had a conversation with the nation’s largest storage developer this week. This developer has consistently built $250-$400mm of storage annually for the last eight years.

This year, he expects to build $50mm.

This dynamic is playing out across our industry. It’s nuanced and we’ve covered how the largest REITs have changed their pricing strategy dramatically over the last 18 months.

To quickly review, instead of waiting nine months to raise the rent 8-12%, REITs are now raising the rents 30-80% after three months (based on DXD’s data of renting units across the country).

Most developers don’t understand this, and are abandoning or selling new projects which we will enjoy as long as it lasts.

As a result, new supply will be dramatically lower in the next 3-4 years.

Unsurprisingly, this developer is as bullish as he’s been over the last ten years about developing self storage. In fact, if it were solely up to him, his pipeline would be the largest it has ever been (next week’s note will dive into why his and most developers' pipelines are shrinking when they should be growing), but for now, let's focus on why he’s so bullish.

The last time we saw development slow down to these levels was after the recession in 2009. When supply shrinks, occupancy and rental rates grow.

Nantucket, MA

The situation we saw after 2009 is the same as the present day: The rate of new supply growth is about to slow dramatically, which is an enormous tailwind for storage fundamentals.

With developers putting fewer projects into their pipelines, we’ve encountered some generational opportunities.

If you asked me to list the top three locations where I would like to own a self storage facility, Nantucket would be one of them.

This trade area has achieved rates north of $400 for 10x10 units–that’s THREE TIMES the national average.

Rates are elevated because the barriers to entry are enormous.

It is likely that this will be the last self storage facility built on the island for the next 30 years.

These are the opportunities we are after and part of why we are so bullish on storage development.

If you want to learn more about how to invest with DXD reply to this email, I'd be happy to discuss.

Cory

Co-Founder ​DXD Capital,​ ​Radius+​, ​ManageSpace

Invest with DXD Capital: Learn more about how you can invest with DXD capital on future self-storage deals.

Radius+: Deep dive into every aspect of a location with Radius Plus, the industry’s most complete data source and analytical tool for self-storage intelligence.

ManageSpace: Click here to inquire about the industry’s most advanced property management system.

Cory Sylvester

Documenting my journey operating a $500 million self storage portfolio & running multiple real estate, and real estate technology companies with 60 employees.

Read more from Cory Sylvester

Off went the starting pistol, and 115 runners sprinted ahead, jockeying for position. The first 6 miles of the race was straight uphill, and we had 100 miles to go. I was baffled. We would be running for over 24 hours straight—and 60 seconds into the race, I was in last place. I stuck to my guns and ran my race. I walked the first uphill miles, ran when the course turned flat or downhill, and then went back to walking every time the terrain gained elevation. After 31 hours and 15,500 feet of...

I started DXD with the idea that if we could find areas with high rental rates, we could build the most valuable storage properties in the country. Was I right? Yes, and no. Two of DXD’s first projects used this technology, which quickly led us to areas with high rates. That was only part of the equation. We then had to analyze the target and secure parcels zoned for self-storage. At scale, the heatmap rental rate technology increases our efficiency by ~10%-20%. I discovered that the real...

The last four years have been a whirlwind for the storage industry. A rapid acceleration of fundamentals in 2020 and 2021—driven by a considerable increase in demand for storage—was followed by a notably softer 2022 and 2023. On the surface, it would be easy to discount the recent decline in online web rates as purely a function of lower demand, but the story is more complicated than that. Here’s why: When you go online to rent a storage unit, there are two rates that you see on the website:...